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	<title>Findability Blog</title>
	<link>http://shrink-art.com/susan/school/findability/blog</link>
	<description>To Find or Not to Find</description>
	<lastBuildDate>Sun, 11 Mar 2007 09:46:49 +0000</lastBuildDate>
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		<title>Creating Audio Podcasts</title>
		<description><![CDATA[What You Need
To create an audio podcast, you need 3 things: a microphone, a pair of headphones and some recording software. Cheap microphones will work if quality isn&#8217;t important. Obviously, better mics produce better sound. Headphones are needed to monitor the sound without the mic picking up speaker noise or feedback.
Podcasting News has a great [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/03/09/creating-audio-podcasts/</link>
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		<title>Podcasts for Beginners</title>
		<description><![CDATA[What Are They?
Ok, so maybe talking about podcasts on a blog about findability is stretching things a bit. However, since we have an opportunity to create a podcast for extra credit, I needed to know more about it. What better way to learn than to have to research the subject for these posts. So let&#8217;s [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/03/09/podcasts-for-beginners/</link>
			</item>
	<item>
		<title>WordTracker and KEI</title>
		<description><![CDATA[Once you’ve selected your keywords in WordTracker, you’re taken to a page that gives you more detailed information on your search. Specifically, you get information on KEI Analysis, Count, 24Hrs and Competing. Each of these will be discussed separately.
KEI Analysis
KEI Analysis stands for Keyword Effectiveness Index and is basically a ratio between the number of [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/03/01/wordtracker-and-kei/</link>
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		<title>Selecting Keywords</title>
		<description><![CDATA[Yahoo! Keyword Selector Tool
As part of my site redesign plan, I decided to do some research on keywords. The first one I tried was Yahoo’s. Yahoo! Has a tool called “Keyword Selector Tool” that gives information on related searches that include your term and also the number of times that term was searched for during [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/03/01/selecting-keywords/</link>
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		<title>mod_rewrite</title>
		<description><![CDATA[Ok, so back to my site redesign/move issues. In a previous post, I had written that search engines search by domain name, not IP address. This week, I found some contradictory information that claims that some search engines DO search by IP address instead of domain name.
This article was first published in ’03 and updated [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/02/24/mod_rewrite/</link>
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		<title>Microformats and TrackBacks</title>
		<description><![CDATA[Since our exercise with microformats didn’t happen last week, I decided to research it for one of this week&#8217;s posts and see if I can learn a bit more. I decided to check out Sandy’s blog because I remember seeing that she had written about microformats so I figured I might learn something there. Also, [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/02/24/microformats-and-trackbacks/</link>
			</item>
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		<title>301 Redirects</title>
		<description><![CDATA[One thing I ran across while looking for the best way to minimize search engine dips when doing site redesigns is the notion of a 301 redirect. I had never heard of a 301 before but the more deeply I dug into my research, the more it became clear that I was going to have [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/02/16/301-redirects/</link>
			</item>
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		<title>Findability Project: Answers</title>
		<description><![CDATA[I’ve had fun and a fair amount of success in tracking down the answers to my questions about how a total overhaul of my site will affect my search engine rankings. In some cases, the answers are straightforward; in other cases, an answer has lead to another question. Here’s what I have so far:
Q: I’ve [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/02/16/findability-project-answers/</link>
			</item>
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		<title>A Findability Project, Part II</title>
		<description><![CDATA[The first step in applying what we&#8217;re learning about findability to my psychotherapy site seems to be to compare my site to the nuts and bolts findability techniques. No tools or analytics or cool stuff yet, just the basics:
The Good

The site has a lot of content and the content tends to be fairly keyword rich. [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/02/09/a-findability-project-part-ii/</link>
			</item>
	<item>
		<title>A Findability Project</title>
		<description><![CDATA[Been mulling things over and have come up with a way to learn that excites me: I’m going to try to apply the things we’re learning in our Findability class to a real world project I need to do. The project is my psychotherapy site. I built it before I ever started taking classes at [...]]]></description>
		<link>http://shrink-art.com/susan/school/findability/blog/2007/02/09/a-findability-project/</link>
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